How to use Stock Videos for Social Media

Stock Videos for Social Media

Are you searching for stock videos for social media and want to know how to use them? The Studio Brief can help!

The Studio Brief provides the ultimate stock videos with our subscription service that can help you enhance your social media presence!

This latest blog will provide you with helpful tips on how to use stock videos for social media purposes.

The Power of Visual Content in Social Media

People are naturally attracted to images and videos, making them ideal for conveying your message on platforms like Instagram, TikTok, and Facebook.

Pictures and videos can communicate complex messages quickly, evoke emotions, tell stories, and influence purchasing decisions.

Social media posts with visuals get up to 650% more engagement than text-only posts.

Using stock videos effectively ensures your brand’s story is not just seen but also remembered.

Choosing the Right Stock Videos

When picking stock videos for your social media, remember two main things: focus on quality over quantity and make sure they match your brand and message.

Start by collecting stock videos that fit your brand’s style and beliefs. Choose footage that authentically tells your brand’s story.

For instance, if you’re promoting an eco-friendly brand, go for tranquil nature scenes rather than busy city views.

For quality, opt for HD videos with good lighting, sharp focus, and clear audio. You don’t want grainy, blurry clips lowering your content’s quality.

Spending time to find the right stock videos will boost engagement and strengthen your brand image.

Editing and Customisation Tips

Stock videos offer a great starting point, but the real magic happens when you customise them. Here are some editing and customisation tips to keep in mind:

  • Add Branding Elements: Incorporate your logo, colour scheme, or a branded hashtag to personalise stock videos with your brand’s identity and make your content easily recognisable.
  • Tailor for Different Platforms: Every social media platform has its own unique characteristics. What resonates on Instagram may not work on LinkedIn. Adapt your videos to suit the platform you’re targeting. Ensure they are mobile-friendly, comply with platform rules, and leverage platform-specific features like Instagram’s Reels.

Optimising for Engagement

To make your stock video content more impactful, focus on boosting engagement. Here are a couple of tips to improve viewer interaction:

  • Captions and Subtitles: Not everyone will have their sound on, so using captions or subtitles ensures your message is understood in any viewing scenario.
  • A/B Testing Thumbnails: The thumbnail is what viewers notice first, influencing their decision to watch. Conduct A/B testing to find the best thumbnail for your audience.

Subscribe to The Studio Brief

At The Studio Brief, our mission is to simplify content creation by providing a vast array of aesthetic, scroll-stopping stock videos tailored for social media.

We offer a subscription service that brings you hundreds of videos optimised for various platforms, starting at just £5 a month.

Our authentic, vertical stocks unlock a world of convenience, creativity, and connection, ensuring that your social media stands out in all the right ways.

Contact Us

For more information on how to use stock videos for social media, contact The Studio Brief today by emailing hello@thestudiobrief.com.